15 Tips to improve profile discovery on LI

Praveen Cheruvu
2 min readOct 29, 2022

Recently, I have read the book ‘Linked’ from Omar Garriott and Jeremy Schifeling on audible. The audio book is 7 hours long. If you dont’ have time or need a brief summary, read on.

  1. Upload a profile picture on LI. Add a background if you have preference
  2. Specify the location of your target city. Even if you current don’t live, that’s OK
  3. Fill in the about section with brief summary of skills and achievements, 4–5 lines should do it
  4. In the experience section, describe the impacts and learnings you had in your current job/school
  5. If actively looking, turn on the ‘open to work’ option
  6. Connect with the recruiters in you target companies and cities
  7. Add all the schools you have attended
  8. Take the advantage of alumni network
  9. Join the groups of your job interests
  10. Leverage first and second level connections for a referral. Referrals have 150% more chance of getting the initial call
  11. Follow the people who are work in the industry you are looking to get a job
  12. Connect [Send a connection request] with people who have similar jobs that you are looking If you look up their profile and they might in turn look you up
  13. Check LI couple of times a day so that algorithm can recognize and update feeds multiple times a day
  14. Add all certifications
  15. Take courses offered on LI and complete the assessments. LI will include them in your profile and surface for recruiters and hiring manager while searching for specific skills

References

  1. Linked: Conquer LinkedIn. Get your dream job. Own your future

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